Esports tournament organizer ESL FACEIT Group officially announced a partnership extension with logistics company DHL.
Image Credit: ESL FACEIT Group/DHL
ESL FACEIT Group x DHL – a new multi-year deal
According to the release, DHL will continue to be the official logistics partner of ESL FACEIT Group-ran esports events as the brand will be integrated across ESL broadcasts by sponsoring its MVP award segment. This will extend DHL’s presence in the Snapdragon Pro series, the world’s largest multi-genre mobile esports competition, which includes games like Mobile Legends, COD Mobile, Brawl Stars, Free Fire, among others.
DHL will also support several DreamHack gaming festivals that will take place around the world in the near future. Additionally, the company will also manage the logistics of staging and broadcasting technologies required for events.
ESL is further expanding its portfolio
The partnership extension comes after the tournament organizer and DHL first entered a deal back in 2018, making it the sixth consecutive year. It will also see DHL position itself for recruitment campaigns and employer branding for the esports community. According to the release, it resulted in more than 10,000 job applications at the company since 2022.
“Through its partnership with EFG, DHL has become a brand that inspires gaming fans like none other,” said Rodrigo Samwell, Chief Commercial Officer at ESL FACEIT Group. “We see thousands of fans chanting ‘DHL’ at our live events, and the love the esports community shows to DHL is nothing short of extraordinary. That support is a testament to the fact that EFG’s and DHL’s joint long-term strategy resonates with the most important people: our fans.”
With this announcement, ESL FACEIT Group is further expanding its portfolio of partners. Earlier this month, the company partnered with global brands such as Unilever, Logitech, as well as the Esports World Cup, the multi-game title organized by the Esports World Cup foundation.
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