All EWC Sponsors | All Brands sponsoring Esports World Cup 2024

The Esports World Cup has been making headlines for making millionaires with its massive prize pool. It seems almost every day, more and more companies are getting involved so here’s all EWC sponsors in 2024.

All EWC Sponsors in Gaming

Of the 27 Esports World Cup sponsors, you can split them into 3 different types. There are those that are native to the hosting country of Saudi Arabia, who’s support you’d expect with a local event. There are those that are outside of gaming, such as clothing brands, and those that you’d expect to see in gaming events, such as peripheral and the like.

EWC Gaming Sponsors

Brand NameType of BrandRelationship with EWC

Lil SnackPuzzle Game PublisherCustomized games for EWC

GamesBeatGames PublisherCustomized games for EWC

HonorPhone and Hardware ManufacturerOfficial Smartphone of the EWC

LG UltraGearHardware ManufacturerOfficial Gaming Monitor Sponsor

Bayes EsportsData ProviderEvent Coverage and Live Data

Grid EsportsData ProviderEvent Coverage and Live Data

Esports AwardsAward ShowHosting at the EWC from 2024-2026

SportfiveMarketting agencyPrior to rebrand, worked with Gamers8 for sponsorship consultancy

Level InfiniteGames CompanyMulti-Year agreement to help grow domestically

MoontonGames CompanyMulti-Year agreement to grow the title domestically. First ever Women’s Invitational

LogitechHardware ManufacturerPartnership via the PRO SERIES

Secret LabGaming Chair ManufacturerOfficiale Chair Supplier

Esports ChartsData Provider and JournalismViewership Analytics

EWC Non Gaming Sponsors

For Esports World Cup sponsors that aren’t as endemic to gaming, there’s still a reasonable number that have worked in esports before. Brands like Adidas have sponsored team jerseys in merchandise partnerships before, including some attending teams like 100 Thieves and G2.

Brand NameBrand TypeRelationship with EWC

AdidasApparel BrandOfficial Merchandise Partner

KitKatConfectionarySponsoring Pause Breaks

PepsiDrinksSupporting the event festival. Falcons Esports HQ sponsor

TikTokShort Form Video PlatformWeekly Live Show + Custom Icons for TikTok LIVE in EWC

SonyTechnology and HardwareBehinds the scenes documentary and custom music

DAZNStreaming platformFree broadcast of the event

Warner Bros. DiscoveryEntertainmentStreaming EWC via CNN Max streaming and Eurosports

Star Sports NetworkBroadcastingStreaming EWC via YouTube to Indian speaking audience

UnileverGroomingEsports activations for Clear Men Shampoo & Axe Body Spray

AmazonOnline Commerce PlatformDiscount codes for EWC attendees for Amazon Saudi / UAE. Alexa integration

AudiotoolSound Mixing ToolAudio Remix Contest, with flights to London

MentosConfectionaryMain Partner

mastercardPayment ProcessorOfficial Partner

HeinzFood and Condiments BrandOfficial Partner

All EWC Sponsors from Saudi Arabia

The Saudi brands are on home turf. This also included the Saudi Government being involved with the event on its own soil. There are six Saudi-funded brands that are taking part in the Esports World Cup as a partner of some kind.

Brand NameBrand TypeRelationship with the EWC

ARAMCOFuelTitle sponsor for the Aramco SIM Arena for SIM Racing events

STC GroupTelecommunicationsSupporting broadcasting. Naming rights to the Arena, Play Gaming Hall and TV World Cup Studio

Dr. Sulaiman Al-Habib Medical GroupMedical ProviderPartnered with POWR esports for activations and meet and greet

Jameel MotorsportVehicle ImporterActivations for Motorsport and VR Racing

Barn’s CoffeeCoffee ProviderExcusive Coffee Provider for EWC. Refreshments for attendees

Qiddiya CityLocationVenue showcasing and host of EWC

That’s all of the brands publicly involved with Esports World Cup. There are likely other individuals or companies that have a hand in making the EWC work, including promotions that are being kept close to the chest. That said, it shows how many brands are involved with all Esports World Cup events.