Gaming furniture brand DXRacer has partnered with former Counter-Strike player and content creator Kenny Schrub (KennyS).
The former CS:GO and CS:Source player will become the first-ever Global Brand Ambassador for DXRacer, a brand known for its lineup of gaming chairs and other supporting products.
Image credit: DXRacer
The partnership will be focused on promoting DXRacer’s product range, and DXRacer has launched a new product to celebrate it. The Martian-Pro Series Electric Gaming Chair is unique because of its motorised adjustments, which allow users to recline it via a button, similar to a high-end car seat.
In addition, the chair has heating and ventilation elements built in, as well as a massage function. This makes it one of the most feature-packed chairs available in the gaming space.
DXRacer noted that its collaboration with KennyS was first born during his time in Team EnVyUs, and KennyS and the chair brand were “silent allies” ever since. DXRacer also shared that the partnership’s goal is to “reignite a generation’s esports memories.”
KennyS is most known for his long tenure at G2 Esports and his aggressive style of play, and is known for being one of the finest AWP players in Counter-Strike history. During his career that spanned over a decade, he won the 2015 DreamHack Open Cluj-Napoca with TeamEnvyUs and ESL Pro League with G2 Esports.
Since retiring from professional play, Schrub has moved to China, where he works as a content creator and streamer while still being involved with the local esports scene. It should be noted that DXRacer is based in China.
DXRacer recently partnered with the MESA Nomadic Masters tournament, which was focused on its Martian series of chairs. It seems like the company is slowly trying to regain some of the market lost to competitors such as Andaseat and SecretLab in recent years. DXRacer is the first company to take automobile seat ideas and technology and make a dedicated gaming chair in 2006, with its Formula series being the world’s first gaming chair.