Coolbet is levelling up its esports coverage thanks to a new partnership with Oddin.gg. Announced on Monday, May 5, by release, esports betting solution Oddin.gg and Coolbet are joining forces to bring top-tier esports betting to fans in Coolbet’s markets
Reportedly, this isn’t just another vendor deal – it’s a strategic move built on shared values like innovation, reliability, and sustainable growth. With this multi-year partnership, Coolbet is doubling down on its global expansion plans, leaning on Oddin.gg’s proven tech to offer scalable, high-quality esports betting coverage.
Image Credit: Coolbet
Coolbet Teams Up with Oddin.gg to Level Up Esports Betting
Beyond the tech integration, both teams are working closely on education initiatives and local community engagement to grow the esports scene even further.
And the results speak for themselves: since going live in late 2024, the integration has already driven an impressive 80% boost in gross gaming revenue between November 2024 and March 2025.
“Working with Oddin.gg has exceeded our expectations, both in terms of product performance and the relationship itself,” said Christian Erlandsson, Director of Sports at Coolbet.
“We’ve seen a strong impact since launch, and we’ve appreciated how smooth and responsive their team has been. What’s been especially refreshing is that we’re already moving beyond day-to-day operations to explore new ways of working together—like joint industry panels and knowledge-sharing initiatives.”
“Coolbet is an ambitious and forward-thinking partner. From the very start, they were clear about what they wanted to achieve, and it’s been a pleasure to support their growth with our solutions,” added Marek Suchar, Co-Founder and Managing Director at Oddin.gg.
“We’re proud to share that Oddin.gg was selected over other providers based on product quality and vision. And as we deepen this collaboration, we’re excited about what we can build together—not just in terms of numbers, but in how esports betting is delivered to Coolbet’s end users.”
Launched in 2016, Coolbet is a multi-award-winning online gaming operator and sportsbook brand headquartered in Tallinn, Estonia, Coolbet operates with over 400 employees and holds gaming licenses in Estonia, Sweden, and Malta. The company offers sports betting, casino, and poker products across multiple markets using proprietary software and technology.
Oddin.gg is the number one B2B choice for esports betting, enabling the growth of its partners by providing an engaging esports betting experience through its end-to-end esports betting ecosystem. Oddin.gg is currently licensed in Arizona, New Jersey, Colorado, West Virginia, Ohio, US, and Ontario, Canada, and is in the process of acquiring multiple more licenses in North America.