BETBY announced a new partnership with Vibra Gaming, a games and platform developer in Latin America. The company largely operates in Brazil and could see operations limited by a potential ban on betting.
Vibra will integrate BETBY’s complete sportsbook offering, covering more than 500,000 monthly events, including its AI-powered tools, AI Labs, and esports feed, Betby Games.
Partnership Allows Vibra To Offer Sports Betting
In a press release, Stefanos Karakidis, Business Development Director at BETBY, commented: “This partnership is a natural fit for both sides. Vibra Gaming has built a platform that reflects the expectations of Latin American operators, and that creates the ideal environment for our sportsbook to deliver value.”
Vibra Gaming was founded in Argentina in 2020 and offers online slots and bingo games. The partnership with BETBY allows it to expand into sports betting.
Karakidis added: “What makes this collaboration particularly strong is how seamlessly our solution integrates into Vibra’s ecosystem, enabling their casino operator partners to expand into sports betting in a fast, efficient, and scalable way.”
Locally Relevant Games Target Latin Americans
BETBY expanded its esports offering last year, which includes 25 sports, including eVaquejada and eFootVolley. Vaquejada is a Brazilian sport where riders on horseback pursue a bull, seeking to pin it between the two horses and direct it to a goal.
Werter Luna, CEO at Vibra Gaming, said the company’s localized games can attract users to its platform.
“We’re particularly excited about the potential of combining their technology and esports content with our localized approach to further enhance the player experience across Latin America,” Luna stated.
Ban On Betting In Brazil Could Limit Partnership
Brazil regulated its gambling market last year, but an increasing number of politicians are viewing it as a failed experiment. Current President Lula is campaigning on a promise to introduce a new bill to ban gambling.
“I am deeply worried about the indebtedness of the Brazilian people. If these platforms cause harm, why don’t we end them? We are discussing this very seriously,” the 80-year-old said last month.
General elections were held in the country in October last year. As the campaign ramps up, Lula has also started undergoing treatment for skin cancer.
As the most populous country in South America, Vibra Gaming will hope it does not lose access to Brazilian bettors. The success of its partnership with BETBY could depend on the election’s outcome.