Since its launch in March 2018, PUBG Mobile has experienced both phenomenal success and significant challenges. It was first developed by Bluehole, before heavy investing by Tencent in the game in a bid to gain a wide market share in the competitive battle royale genre. To get a better idea of how the current scenario looks like for the game, below is an overview of the latest available statistics regarding PUBG Mobile player count, downloads, and revenue up till 2024, with underlying trends and key insights.

Image Credits: Krafton

Download Statistics of PUBG Mobile

PUBG Mobile’s download numbers reflect its popularity and challenges. According to Statista, PUBG Mobile had recorded 100 million downloads in 2022. While certainly far from bad, that figure is a decline compared to 2021 when downloads crossed the 100 million mark. The major contributor here is the ban on PUBG Mobile in India, which highly impacted the reach of the game in one of its largest markets. While it was attaining an average of close to 30 million downloads per month, the number has now spiraled down to approximately 10 million monthly downloads in 2024.

PUBG Mobile Player Count in 2024

Reported by Business of Apps, PUBG Mobile has 30 million daily active users as of 2024. This has fallen significantly from previous years, with the main reason being the India ban. Before that, PUBG Mobile had far more daily active users. In contrast, the Chinese version, Game For Peace, holds another 50 million daily active users on its own, proof of how well the title performs in China alone.

Revenue Trends of PUBG Mobile Through the Years

PUBG Mobile’s revenue journey has gone through many ups and downs. Appmagic data shows that after reaching its peak in 2021 with close to $2 billion in earnings, the game faced a decline.

In 2022, it bagged $1.5 billion. Throughout 2023, this further slid to $1.1 billion. While there seem to be a down trend, PUBG Mobile still stays as one of the giants in mobile gaming. It held the second place in the top-grossing mobile games list in 2023, only behind Honor of Kings and ahead of long-standing favorites like Candy Crush. Game for Peace, the Chinese adaptation, is also responsible for over 50% of PUBG Mobile’s revenue.

Navigating the Future of PUBG Mobile

PUBG Mobile is one of the big guns when it comes to mobile gaming today, even after being at the center of some huge blows. The recent trend of the game engaging the community with the addition of off-character game modes and seasonal themes, as well as collabs, such as the recent PUBG Mobile x Lamborghini collab, have received mixed reviews.

The community at large still favors the good old battle royale experience. However, the lack of original additions is pushing it into a stage of stagnation. Furthermore, wild swings in revenue and active player counts are indicative of the highly volatile and competitive mobile gaming market. How long this classic battle royale shooter will be able to enthrall gamers as Krafton navigates through these challenges remains to be seen.


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